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B2B vs. B2C Marketing in Healthcare Industry
Internet Marketing

B2B vs. B2C Marketing in Healthcare Industry

Paul WatsonJune 20, 2022

In the healthcare industry, there is a significant distinction between B2B marketing and B2C marketing. Both belong to different spheres…

A Beginner’s Guide to Keyword Research for Medical SEO
Internet Marketing

A Beginner’s Guide to Keyword Research for Medical SEO

Paul WatsonMay 23, 2022May 25, 2022

As a medical SEO specialist, one of the most important things you can do is keyword research. The right keywords…

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