Those who work with events should know the value of good photography when it comes to promoting a new product or selling a service. Photographs must be part of the company’s portfolio to express its identity, interests, main products, services and productions. Hence, it is essential to find a photographer – or photography team, who has the same values and purposes as your brand or event.
Despite the temptation to choose a photographer for a low price, try to find a professional who understands the individual needs of your event when capturing images and who presents a budget that fits the expenses. Check out some tips on how to find and select photographers that will help ensure the success of your event.
Photography events: Finding a photographer
If you are looking for a partner photography company for your brand, the first thing you need to know is that most photographers have word of mouth as their main source of prospecting for new partners and customers.
Therefore, the first tip is to look for referrals from colleagues, other event producers or partners. It is quite common for someone to know somebody who is amazing at recording various events. It is also nice to get some portfolios to analyze and compare styles and prices charged.
If you are still having trouble finding the ideal photographer for your event, a search on Google, Facebook, Instagram, Pinterest or Flickr can help immesnely. When it comes to approaching the professionals found via the internet and social networks, it is essential to determine whether you are talking to a professional photographer instead of a person with a good camera and free time.
Social media is full of people who can take beautiful photos, but only a professional photographer is able to record your event with the storytelling it deserves.
What is the average price of an event photographer?
The price that a photographer can charge to photograph your event will depend on the complexity of the occasion, whether or not he will need staff, whether you want to receive the treated or untreated images, in printed or digital format, and the equipment that will be needed for carrying out this work and the experience of the chosen professional.
Keep in mind the complexity and quality you want when hiring this service and look for professionals who are able to meet your demands.
How do you negotiate the price of a photographer?
The best way to negotiate a fair budget for your event is to give the photographer as much information about the production as possible. Do it personally.
Make an appointment, evaluate the professional’s portfolio, talk to him and explain exactly what your expectations are regarding the structure of the event, audience, development and the like. Give all the details – even those that you might consider irrelevant at first, and let the photographer stipulate the value of your services.